Hello, hello!
I’m Monica, the one who is always in a hurry, always smiling and always celebrating. This week, the team has decided that I will be the “CEO WEEK” (yes, I didn’t see it coming either 😅), and they have asked me to tell you how TRALARA was born, this beautiful madness that today fills us with pride, laughter and shared dreams. So here I go…
It all started with an idea (as almost all good things start).
An idea that I didn’t know yet what form it would take, but I already had something very clear: I wanted to celebrate life.
TRALARA was not born as a business. It was born as a necessity.
The need to create memories and souvenirs that could be taken from this wonderful town where we are and that has so much acceptance and tourist demand: Montanejos. Something that would speak of joy, of the simple but magical moments, of the details that make any day become a special one.
We started small, with more heart than certainties, with a lot of desire and few resources. But yes: with a huge attitude (because you know, “the important thing is the attitude ” 😉).
Seeing the great evolution that TRALARA had, we decided to go to Bisutex, the great jewelry fair held in Madrid and is known internationally, there we had a great acceptance and considered that it was an opportunity that we could not miss, therefore, we started working hard to get a firm that will gain strength nationally and gradually growing to reach a much more international point.
With effort and hard work, we have reached what we are today, a high jewelry firm, that accompanies you in your day to day and adapts to your lifestyle. We want TRALARÁ to represent your attitude towards life, therefore, you have the opportunity to find multiple collections with pieces handmade in Spain, with which you can express yourself freely and without labels. With TRALARÁ we want you to have fun, to be surprised and to express yourself.
Little by little the TRALARA family grew, and with it, our desire to continue celebrating, creating and accompanying those who, like us, believe that life is to be enjoyed.
Today, seeing all that we have built excites me. Because behind every order, every design, every idea… is the love of a team that believes that details matter, and that joy is contagious… And if I have learned anything along the way, it is that in the end, life takes you…
With love,
Monica
